Performance Comparison of K-Means and DBSCAN Methods for Airline Customer Segmentation
نویسندگان
چکیده
Organizations are now fully embracing ideas such as customer success, loyalty, experience management and satisfaction. The application of these concepts must be based on three pillars technology, process people, to ensure that the organization ultimately has satisfied, loyal successful customers. In today's competitive environment, in all sectors, gaining great services aviation industry can provide a advantage. With this study, it is aimed help companies know how their should meet needs customers obtain passenger Customer segmentation widely used, which groups objects according similarity difference each object provides high level homogeneity same cluster or heterogeneity between group. aim study examine airline satisfaction by using data mining methods including K-Means Density-based spatial clustering applications with noise (DBSCAN) algorithms reveal service quality importance for algorithm achieved slightly better results than DBSCAN Silhouette value 0.1450671.
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ژورنال
عنوان ژورنال: Black sea journal of engineering and science
سال: 2022
ISSN: ['2619-8991']
DOI: https://doi.org/10.34248/bsengineering.1170943